The campaign is organised and co-ordinated by a consortium of organisations which are partners to the ECODRIVEN project. A total of 9 countries which are members of the European Union take part in the campaign.

 

The consortium is assisted by an Implementing Expert Committee to which the representatives of multinational and umbrella organisations and associations from the automative industry and the transport sector are nominated. The committee serves as an advisory and supporting body and supports the development and implementation of the campaigning activities and materials.

 

According to the project workplan the campaign itself will last for one year (between 2007 and 2008). The rest of the time will be used for the preparation, monitoring, and evaluation of the campaign activities and their impacts.

 

During the campaigning period, end-users will be regularly informed about ecodriving activities within their familiar social environment, which will stimulate them to reflect on and optimise their driving behaviour in a safe and energy-efficient manner.

 

To achieve this, in each country, the campaign activities will be organised in collaboration with car dealers, fuel stations, touring club consumer stores, drivers' associations and driving schools as well as local actors such as municipalities, SMEs and hauliers.

 

In addition to the common campaign format, specific local collaborations in each country may be used to reinforce the common campaign messages.

 

For this reason, each participating country may use country-specific campaigning activities, tailored to different national audiences, and depending on their current level of ecodriving implementation. Their overview may be found here Country-specific campaigns.

 

The overall campaign goals are following:

• At least 2,500,000 drivers of passenger cars, delivery vans, lorries and buses in 9 EU-countries have been stimulated to drive in a safer and more energy-efficient manner.
• Until 2010, 0.5 Mtons of CO2 emissions have been avoided, as well as significant amounts of other emissions deriving from road transport (e.g. NOx and particulates).
• ECODRIVEN has led to the establishment of a European-wide network of local and regional collaborations between local actors, relevant local departments and outlets of national and international companies and organisations.